IrishAmerican Trading Company Expands United States Distribution

IrishAmerican Trading Company is the distiller of two distinct premium Irish Whiskeys; IrishAmerican Classic Blend and IrishAmerican 10-Year-Old Single Malt. Both brands are double distilled in copper pot still and aged in American oak barrels in Ireland.

The founder of IrishAmerican Trading Company, John McKay, was inspired to bring to life a lifestyle brand that epitomizes the enduring relationship between Ireland and America. These award winning products won Silver Medals at San Francisco International Spirits Competition in 2018, Double Gold & Silver Medals at the Wine and Spirits Wholesalers of American (WSWA) Conference in 2017, and Gold & Silver Medals at the Los Angeles International Spirits Competition in 2017.

Commenting on the partnership, John McKay, CEO of IrishAmerican Trading Company, stated “Having established a firm base in the US (Boston & New York) and Ireland, 2018 is about expansion. A launch in Canada is imminent and expanding into the UK, Germany and Asia are priorities. A critical component of our marketing strategy focuses on having people on the ground driving the business forward and that focus will continue with the newly formed BluTango partnership.”

Mr. Harold “Corky” Graff, founder and senior vice president of sales of BluTango, commented, “We are very excited about the relationship we have developed with IrishAmerican Trading Company. The US market for Irish Whiskey is outpacing the growth in other spirit categories, and we are proud to be including IrishAmerican Whiskeys in our product portfolio. Even though we only entered into an agreement to represent IrishAmerican Trading Company a few weeks ago, we have already signed up a number of distributors and orders have started to roll in. Further, these products fit perfectly into our product strategy which is focused on representing quality products from independent producers.”

The Irish whiskey category continued its “substantial growth” in 2016 with value sales soaring 19.8% to US$795 million in the calendar year, Distilled Spirits Council figures show. The recent growth continues a remarkable upward trend. According to the Distilled Spirits Council volume sales of premium and super-premium Irish whiskey in the US exploded by 736% and 3456% respectively since 2002 (Source: https://www.thespiritsbusiness.com/2017/03/us-irish-whiskey-sales-climb-20-in-2016).

BluTango – A different name for a different beverage company. Providing select alcohol based beverages to specialty markets and discerning customers. Drink BluTango – its more than a beverage, its and experience. For more information, go to http://www.blutango.net.

IrishAmerican Trading Company – IrishAmerican Whiskey is rooted in the old & great history of Irish Whiskey. It is a brand with a heritage more than 200 years in the making, that celebrates the best of the unique & enduring connections between Ireland & the US. For more information, go to https://www.irishamericanwhiskeys.com

Alcohol Beverage Industry Veterans Launch BluTango, Inc.

Alcohol beverage industry veterans and founding shareholders, Mr. Harold “Corky” Graff and Mr. Ronald Berman, along with Mr. Michael Manahan, today announced the launch of BluTango, Inc., a producer and importer of specialty alcohol beverages (http://www.blutango.net).

BluTango Inc. is in the business of developing, licensing, manufacturing, marketing and selling, domestically and internationally, a variety of alcohol beverages. Its product lineup includes both proprietary products and products licensed from other manufacturers. The products are broken down into two product categories: Lifestyle Brands and Signature Brands.

Commenting on the announcement, Mr. Berman, founder and chief executive officer of BluTango, stated, “The alcohol beverage market is changing. We’ve seen a renaissance in the beer industry with craft brewers leading the market. That same transformation is occurring in the distilled spirits market, with small premium brands generating most of the growth in the 200 billion dollar US alcohol beverage market. Our product line focuses on this growing segment of the market.”

Industry research show consumer are moving from traditional major brands to craft producers, are seeking innovative new products, are actively experimenting with different products genres, are learning more about spirits through social media and the Internet (the “knowledge based” consumer), and are purchasing directly or finding retailers online.

Mr. Graff, founder and senior vice president of sales, said, “Our marketing strategy is focused on these changing consumer trends. As a small company with products in some of the hottest market segments, such as Irish Whiskey and Tequila, we plan to engage today’s consumers through education, information and participation in active social media and face-to-face customer experiences.”

Part of BluTango’s strategy is to offer independent brand-holders a “One Stop Solution” to manage, market and sell their brands. The brand-holder manufactures the product and through our organization BluTango provides brand management, promotion, marketing and sales. Its services allow the brand-holder to focus on production and alleviates the brand-holder from having to manage marketing and sales in the complex US three tier alcohol beverage distribution system.

Mr. Berman, said, “Small independent distillers have trouble getting their products exposed to the market. We are partnering with those small distillers, and in some cases taking an ownership interest in their products, to give them the marketing muscle they need to grow their brands. In addition, we have a number of our own flagship products, including French Pastry, a line of cream based liqueurs, and CrocTAILS, a line of pre-mixed cocktails.”

Mr. Manahan, founder, president and chief financial officer of the company, commented, “I am thrilled to be working with Corky and Ron. BluTango is one of the most exciting companies I have seen in my career as a financial strategist and advisor to entrepreneurs. The timing could not be better for us to enter the dynamic changing world of alcohol beverages.”

BluTango – A different name for a different beverage company. Providing select alcohol based beverages to specialty markets and discerning customers. Drink BluTango – its more than a beverage, its and experience. For more information go to http://www.blutango.net.